SuperBrugsen in Svinninge, Northwest Zealand, is one of the stores that Coop Danmark A/S is selling. Photo: Google Streetview.

Coop Danmark Sells 35 Stores and Closes 19 in Major Restructuring Effort

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Coop Danmark is now selling 35 stores and closing 19 others as part of a recovery plan initiated after the energy company OK purchased 50% of Coop Danmark in the spring.

The sales and closures aim to make Coop Danmark a profitable business.

However, Coop Danmark is currently negotiating the sale of even more stores.

At the same time, negotiations are underway with landlords to reduce rent in several locations across the country. If these negotiations do not end satisfactorily, there may be further closures.

“Unfortunately, we have too many stores that are operating at a loss with no prospect of improvement. By either selling or closing these stores, we can afford to invest further in the stores in our four existing chains, thereby ensuring better customer experiences and a more profitable business. We still have more than 900 stores, and they will now receive our full focus. This includes delivering the products customers demand, offering competitive prices, and creating stores that customers love to shop in,” says Thor Skov Jørgensen, CEO of Coop Danmark A/S.

Coop Danmark A/S will also close its online store during 2025.

Laying off many employees

Simplifications are also being introduced at the top management level. Henceforth, there will be one chain director for SuperBrugsen and Kvickly, one for Brugsen, and one for 365discount. This means that the position of group director responsible for Kvickly, SuperBrugsen, and Brugsen is being eliminated. Group director Allan Kristoffersen will therefore resign.

As a consequence of the above and a general structural simplification at the headquarters, a number of changes are being implemented. Overall, this means that approximately 170 positions will be eliminated, according to Coop Danmark.


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