New survey: Artificial intelligence divides the generations

A new survey shows that the use of artificial intelligence in Denmark varies significantly between generations. While younger Danes increasingly use the technology both at work and in their leisure time, older people are more likely to seek knowledge about how artificial intelligence works.

The survey was conducted by Norstat on behalf of Samsung Denmark and shows that 57 percent of Danes over the age of 56 report a very strong need for more knowledge about the mechanisms behind artificial intelligence. This represents an increase of 16 percentage points compared with a similar survey from 2024.

According to Søren Rinnov Østergaard, Country Manager of Samsung Denmark, the results indicate that many older people have become more aware that artificial intelligence will affect their daily lives, while at the same time feeling uncertain about the technology.

“The survey shows a growing recognition among older people that artificial intelligence will play a role in their everyday lives, but also a degree of uncertainty about how the technology actually works,” he says.

He also points out that this development places demands on the user-friendliness of the solutions being developed, including everyday products such as smartphones, where artificial intelligence has increasingly become an integrated part of the user experience.

At the same time, the survey shows that younger Danes are the most active users of artificial intelligence. Among those aged 18–34, 62 percent say they will use artificial intelligence to a high or very high degree for work-related tasks. By comparison, the figure is 25 percent among people over 56.

The same trend appears in private life. Here, 53 percent of 18–34-year-olds say they will use artificial intelligence for personal tasks, while 23 percent of older respondents say the same.

Younger respondents also score higher when it comes to hobbies and creative activities. 54 percent of those aged 18–34 say they could imagine using artificial intelligence for this purpose to a high degree, compared with 35 percent among those over 56.

According to Søren Rinnov Østergaard, the results point to a growing need for targeted information and skills development.

“Artificial intelligence is becoming an increasingly integrated part of society, and we have not yet seen its full potential,” he says.

The survey was conducted among 1,005 Danes between 27 November and 9 December 2025. It was carried out by Norstat on behalf of Samsung Denmark.

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